Client: Loop Magazine / What Media
Agency: Redcell Design
Brief: Create an identity and editorial design style for Loop Magazine, an independant music and art publication.
Description: I was comissioned to create an identity for the independant music and art magazine Loop. The magazine aims to be a voice for up and coming artists, giving practical advice and showcasing Australian art and music talent.
Working with this editorial edict I first fashioned a wordmark, and editorial design style, and then created a series of covers that re-inforce the magazine's positioning and satirically examine music related issues, such as illegal downloads, record industry sharks, and the creative process.

Loop Magazine logo

Loop 01 - Click image to enlarge

Loop 02 - Click image to enlarge

Loop 03 - Click image to enlarge

Loop 04 - Click image to enlarge