Client: Loop Magazine / What Media

Agency: Redcell Design

Brief: Create an identity and editorial design style for Loop Magazine, an independant music and art publication.

Description: I was comissioned to create an identity for the independant music and art magazine Loop. The magazine aims to be a voice for up and coming artists, giving practical advice and showcasing Australian art and music talent.

Working with this editorial edict I first fashioned a wordmark, and editorial design style, and then created a series of covers that re-inforce the magazine's positioning and satirically examine music related issues, such as illegal downloads, record industry sharks, and the creative process.

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Loop Magazine logo

Loop Magazine logo


Loop Magazine 01

Loop 01 - Click image to enlarge


Loop Magazine 02

Loop 02 - Click image to enlarge


Loop Magazine 03

Loop 03 - Click image to enlarge


Loop Magazine 04

Loop 04 - Click image to enlarge