Client: Toshiba
Agency: Tolemy Communications
Brief: Create a campaign to promote Toshiba's mobile computing event, MobileXchange 2008. The look and feel required sporting imagery, particularly cycling, as Toshiba are sponsors of the Australian Olympic cycling team.
Description: The initial brief required the creation of a brand mark that communicated the essence of mobile computing.
The result – 'intensITy' –was then communicated through digital montage. Dramatic imagery and a limited palette extended the Toshiba brand into unknown territory, developing interest and increased attendance to the event.
The campaign was rolled out across an eDM and microsite, and various print collateral such as posters, invitations, and postcards.
intensITy logo
Poster - Click image to enlarge
eDM - Click image to enlarge
Microsite - Click image to enlarge
Web Banner
KIP Extension Concept - Click image to enlarge