Client: Symantec
Agency: Tolemy Communications
Brief: Create a campaign to promote Symantec's cheap offer of anti-virus software to university students (microsite and eDM).
Description: A good dose of humour was applied here to cut through to an audience for whom computer anti-virus software is often not a key consideration.
These concepts comprised an eDM and microsite, modelled on a condom dispenser where visitors could access the special offer product download, as well as play games related to the campaigns theme.
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