Client: Toshiba ISD

Agency: Tolemy Communications

Brief: Create an integrated campaign, including an invitation, DM piece, electronic mailer and data capturing microsite, to advertise Toshiba's 'Knowledge Is Power' sales promotion event.

Description: The strapline 'More than jus a pretty face' introduced a theme of revelation, appropriate as Toshiba used this event to launch their new notebook range.

Using red satin to communicate exclusivity and desire, the final artwork strongly brands the event while keeping the focus on the product.

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Toshiba KIP poster

Poster - Click image to enlarge


Toshiba KIP electronic mailer

Electronic Mailer - Click image to enlarge


Toshiba KIP microsite

Microsite - Click image to enlarge